Now to the final post of the series. Earlier posts mentioned the flaws in Pakistan's current football set up, as well as the economic benefits of improving it. The ideal way to improve Pakistani football is a simple matter of emulating Japan, now the greatest footballing nation in all of Asia. Its hard to believe that only over a decade ago, Japanese football was about the same as the current state of Pakistani football. There were only departmental teams, and there was very little provision for youth development. The Japanese FA recognized this as a problem, and took steps towards its envisioned future. First, it called a series of meetings with the directors of the largest teams in the country, particularly those who were willing to invest in football. During these meetings, the FA asked the companies to change the names of their teams to match that of the home city; which would go on to boost team fan bases exponentially. The FA then imposed regulations on the now independent teams, to ensure professionalism. As private companies, each team was responsible for its own marketing; in turn generating their own demand. This ultimately led to the creation of the J-League, Asia's most professional and most popular domestic league. The revenue earned from the league then led to further investments in youth development and new training methods. This model was then taken up by Australia's A-League, USA's Major League Soccer, and India's I-League.

Regardless of the fact that Japan is far more developed, this model is practicable to Pakistan. A public-private partnership can make great developments in Pakistani football. As long as it takes one step at a time, Pakistan can become a footballing powerhouse.

Comments

0 Response to 'SA 2010 - how Pakistan can become a footballing powerhouse'

Post a Comment