Football is today the worlds most followed sport. It is one of the few sports whose influence is not restricted by region, the way cricket and hockey are restricted to the Commonwealth nations. The football "craze" is so extensive that even normally excluded countries like the United States and Australia have invested millions of dollars to join in on the beautiful game. So without a doubt the demand exists, and wherever theres demand theres revenue to be earned.There is a common misconception that football is only profitable at the Brazil, England or Italy level; however, this is untrue. Keeping it closer to home, Japan and South Korea host two of the worlds most competitive football leagues with an international following. Revenue earned from these leagues is not just restricted to the football industry, but spills over into the media, tourism, and transport industries. Stadiums in Japan, South Korea, China, and Saudi Arabia host stadiums packed in the tens of thousands for both domestic and international games. These usually include fans flying in from abroad to support their teams.
The market for football is extensive worldwide, and it is about time Pakistan got in on the action.
Comments
0 Response to 'SA 2010 - the economic benefits of becoming a footballing nation'
Post a Comment